eCommerce

04
Apr

Designing the perfect ecommerce website

Posted by Aaron Brockhurst

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Getting carried away when designing and building an ecommerce website is easily done, this is often how a website becomes a complete shambles.  Careful planning is vital to creating something spectacular. Some people spend too much time focusing on making a website look pretty that they forget about functionality and usability. A perfect ecommerce design needs working functions and it must be easy for the visitors to use the website.

20
Jan

04
Sep

31
Aug

20
Aug

15
Aug

08
Aug

14
May

mareen lipman orderbyphone

Using phone ordering as part of your engagement strategy

Posted by Aaron Brockhurst

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Back in the 1980's Maureen Lipman and BT told us about ordering by phone. Find out how 30 years later you can still use this simple strategy to increase customer engagement and upsell products and services

08
May

amazoncart

Amazon on Twitter with #AmazonCart

Posted by Aaron Brockhurst

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Amazon breaks new ground with the launch of #AmazonCart, making it even easier for consumers to add items to their basket whilst reading their Twitter Feed

24
Mar

sales design

Getting into eCommerce

Posted by Dennis Brockhurst

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If you have decided that you will do business over the Internet, how do you judge the success of your business? 

Traditionally, when you start a company, you begin with a business plan that has growth expectations based on estimated criteria such as the value of your Marketing and the success of your Sales people.  This is a globally accepted process that has stood the test of time.  If you don’t see the growth expectations that you estimated in your business plan, you can increase the value of your marketing and/or the size of your sales force to improve your growth.  That just leaves you with the usual business risk of managing your ROI (Return Of Investment).

 

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